To help
achieve its goal of increasing public awareness and acceptance
of breastfeeding, the WIC Program has reached out to stakeholders
for building partnerships to promote and support breastfeeding
within the community. By fostering community partnerships,
we can work together to create successful outreach strategies,
develop innovative approaches that address the various needs
of breastfeeding mothers, and, increase WIC breastfeeding
rates. |
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Resources from the Food and Nutrition Service |
Examples of WIC State Developed Breastfeeding Tools |
General
Resources
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Resources from the Food and Nutrition Service: |
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Partnering with WIC for Breastfeeding Success is a video highlighting WIC’s commitment and success in breastfeeding promotion and support, and invites stakeholders and health care professionals to partner with WIC to create a national environment that encourages mothers to breastfeed. The target audience for this project is health care providers, health care organizations, policy makers, and other stakeholders that promote and support breastfeeding.
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Breastfeeding Anytime, Anywhere is a poster demonstrating the theme by depicting WIC moms breastfeeding in a variety of settings in the context of their daily lives. By building partnerships with community and business leaders, we can work to build breastfeeding-friendly communities and make “Breastfeeding….Anytime, Anywhere” a reality!
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MyPyramid for Moms Fact Sheets provide tips and guidance for the pregnant and breastfeeding mom.
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Loving Support Makes Breastfeeding Work™ is a breastfeeding support and promotion campaign that is national in scope and implemented at the State level. Includes brochures and posters.
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Fathers Supporting Breastfeeding is a project targeted to African American fathers so that they may positively impact a mother’s decision to breastfeed. The project is part of a continual effort to increase breastfeeding initiation and duration rates among African American women by involving fathers in breastfeeding promotion efforts. Includes brochures, posters and a video.
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Examples of WIC State Developed Breastfeeding Tools (see more):
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Breastfeeding
Friendly Employer Project
Vermont initiated worksite outreach programs with recognition
of breastfeeding friendly businesses through their Breastfeeding
Friendly Employer Project.
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WIC
Breastfeeding Calendar [PDF]
The District of Columbia created a calendar, depicting
WIC breastfeeding mothers and families, complete with breastfeeding
stories and real life experiences, for distributing to employers.
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Breastfeeding
Guidelines for Childcare Providers [PDF] Rhode Island developed
numerous materials targeted for community outreach, including
Breastfeeding Guidelines for Childcare Centers.
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Community Action Kit for Protecting, Promoting, and Supporting Breastfeeding [PDF - 106 pages] Texas developed this kit to increase initiation, exclusivity and duration of breastfeeding in the community.
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Mother's
Day Card [PDF]
The District of Columbia developed a beautiful Mothers’
Day Card, that featured a breastfeeding family and distributed
it to community entities as a reminder that “breastfeeding
friendly” businesses are “family friendly”
businesses.
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Loving
Support Pharmacy Table Tent [PDF]
Arkansas distributed resource materials such as “Medications
and Mothers Milk” by Thomas Hale to hospitals and pharmacies
within a specific target area. This “Loving Support”
pharmacy table tent was displayed at local pharmacies, and encouraged
WIC participants to ask for the expert advise of their pharmacist
if they had any questions about taking medications while breastfeeding.
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Training
Workshop Guide [PDF]
Iowa chose to target health care providers by providing train-the-trainer
breastfeeding workshops featuring “ready to use”
training kits that included modules from the Mississippi State
Department of Health WIC Program “Loving Support”
breastfeeding project.
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General
Resources |
2008
World Breastfeeding Week - World Alliance for Breastfeeding
Action. |
2008
World Breastfeeding Week Celebration - La Leche League. |
2008
World Breastfeeding Week Kit - International Lactation Consultant
Association. |
Building
Partnerships Ideas Checklist - USDA, WIC Works. |
World
Breastfeeding Week - Centers for Disease Control and Prevention. |