VERB™ It’s what you do.
was a national, multicultural, social marketing campaign coordinated by
the U.S. Department of Health and Human Services’ Centers for Disease
Control and Prevention (CDC). Social marketing campaigns apply
commercial marketing strategies to influence the voluntary behavior of
target audiences to improve personal and social welfare. The campaign
ran from 2002-2006.
Vision—All youth leading healthy lifestyles.
Mission—To increase and maintain physical activity among tweens (youth age 9-13).
Campaign Audiences—The VERB campaign encouraged tweens to be physically active every day. The campaign combined paid advertising, marketing strategies, and partnership efforts to reach the distinct audiences of tweens.
Other important audiences were parents and adult influencers, including
teachers, youth leaders, physical education and health professionals,
pediatricians, health care providers, coaches, and others.
- Increase knowledge and improve attitudes and beliefs about tweens’ regular participation in physical activity.
- Increase parental and influencer support and encouragement of tweens’ participation in physical activity.
- Heighten awareness of options and opportunities for tween participation in physical activity.
- Facilitate opportunities for tweens to participate in regular physical activity.
- Increase and maintain the number of tweens who regularly participate in physical activity.
Page last reviewed: August 1, 2007
Page last modified: May 20, 2008
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health