| Brian Campbell: And Mariana, how are you connected to the Great Southern California ShakeOut? Mariana Amatullo: Well, Art Center College of Design is one of the organizations that is part of the Steering Committee of the Great Southern California ShakeOut so we've been involved from day one, in conceptualizing this initiative. And within the initiative, the program that we've launched, the L.A. Earthquake Get Ready Project is much an alignment and a component of the Great Southern California ShakeOut. Brian Campbell: And how are you and the Art Center utilizing the science behind the scenario? Mariana Amatullo: Well the science behind the scenario is really a foundational component of all of the communications work we've done for this project. |
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| 01:04 | Our role within the Great Southern California ShakeOut
as an institution of designers and creative leaders is really to look
at how we can translate the science for the lay person and how can we
maximize the amazing research and information we have from the
scientific community and make it engaging, make it relevant to the
everyday person. And that has been the challenge and that has been this
area of this weak link that we observed always between the knowledge
and the public and how do we bridge that. Brian Campbell: OK. So what does it mean to you that this scenario is based on real science? Mariana Amatullo: Well, you know, everything we do at Art Central College of Design, and through this initiative design matters that is the umbrella initiative leading the L.A. Earthquake Get Ready Project is to rely on strategic partners that have complimentary expertise from us. |
| 02:017 | Mariana Amatullo: So
whether it is science, whether it's public health, whether it is
foreign policy, any project we take up, like this one, we are engaging
these partners with a hard science, with a hard research and making it
the foundation of any communication project we do. So the rigor of this
hard science, of this scenario means a lot to us because we are looking
at that as the cue, as the starting point to build upon and from. Brian Campbell: OK. And Mariana, what about the Great Southern California ShakeOut Scenario and you're role in it that inspires you the most? Mariana Amatullo: Well, really it's been fantastic to develop all of the relationships I've had through this project. |
| 03:08 | With people like Dr. Lucy Jones, and other scientists and
get to know them over these last couple of years as we've been
developing this project. They have been key advisers and contributors
to the work we have led for the Great Southern California ShakeOut.
This includes a source book for which a lot of them have done
interviews or essays or, this also includes a lot of their perspective,
has informed public awareness messaging, we've developed here at Art
Center and is informing the public civic event, the Get Ready Really,
that culminates ShakeOut week, November 14th. So it's been very inspiring to really understand and hear from them over and over again the significance of this study. |
| 04:08 | And what's been personally very inspiring to me is that
this scenario is really painting a very comprehensive picture, not only
of the short-term but the long-term impact that catastrophic quake will
have in our communities. So getting to learn about the mechanisms of
and steps we can take now to fare better when this occurs, has been a
very empowering experience for me personally. Well I think I would love to talk very briefly about the different components of the Art Center contribution to the Great Southern California ShakeOut and these are again, a source book, that brings together some of the latest research and opinions and perspectives from the science community, their emergency management community, that this book also brings together, visual interpretations of earthquakes and leading excerpts from fiction writers like John Gideon. |
| 05:14 | We are also very excited to launch after the drill on
November 14 After Shock and this is an online game that is looking at
the phenomenon of new social networks through digital media. And is
based on the ShakeOut Scenario and will allow players over the span of
few weeks starting November 13 to have to practice and cope with
different kind of missions that will be issued daily that will allow
them to experience the communities of Southern California after this
large quake ;and how they might need to navigate in an environment
with infrastructure that will be compromised and many other limitations
and constraints. |
| 06:09 | So this is a very exciting component
of ShakeOut, the After Shock game, and it's been made possible by
partnership between Art Center, USGS, and the Institute for the Future
in Palo Alto and we're looking at learning from the behavior and the
practices of users with this game. We're excited. Brian Campbell: That sounds wonderful. So how can citizens play After Shock and access that website? Mariana Amatullo: If you want to be part of this very exciting experiment looking at hard science becoming alive and really platform that is taking the new technology, the new social media, log on to www.afttershock.net and do it sometime after October 20th. |
| 07:06 | They will be able to register for this online simulation
that will start on November 13th. And we are really looking forward to
having players from all different counties of Southern California. To
have this experience really gets you be part of this missions, gets
you form communities; it will be a very engaging platform. And we want
to hear you stories. The simulation is all about understanding from the community. What does this information from a science perspective mean? How do you make it alive? How do you make it useful for you and your family? So we look forwards to capturing that those experiences and telling your stories Brian Campbell: Alright Thank you Mariana! Mariana Amatullo: Thank you |