• Course Overview
• Social Marketing Basics
• Phase 1
• Module 2
• Module 3
• Module 4
• Module 5
• Module 6

Phase 4: Intervention Design

This module describes phase 4 of the social marketing planning process, intervention design. On average, it takes people 25—30 minutes to complete this module. The time you need will depend on your pace and how much you explore the resources and supplemental materials.

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Learning Objectives Introduction Choose Intervention Activities or Components Example Activities Coordinate All Activities Develop Intervention Details Partnerships and Agreements Scenario 29 Services or Training Lessons or Curricula Messages and Materials Incentives

Revise Logic Model Write Process and Outcome Objectives Pretesting Scenario 30 Review Plan with Partners Scenario 31 Summary

Page 1 of 36 in Intervention Design

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