Course Overview
Social Marketing Basics
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

What Makes Social Marketing Different?

Resources

If you'd like additional information, you could start with the following resources on the basics of social marketing

The Basics of Social Marketing (PDF-1Mb)
Social Marketing in Public Health
Marketing Social Change
Social Marketing: Influencing Behaviors for Good
National Social Marketing Center
United Kingdom

The next few pages describe several elements of social marketing. Many of these elements are borrowed from the field of commercial marketing.

Audience orientation.
Audience segmentation.
Influencing behavior.
Competition.
Exchange.
Marketing mix.

Addressing these elements collectively is what makes social marketing different from other public health planning approaches. They are each briefly described on the following pages to provide an overview. More depth about each topic follows in each of the phases.