Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Step 5: Justify Conclusions

photo of a man looking at a computer screen The fifth step of program evaluation is to justify your conclusions. The Physical Activity Evaluation Handbook suggests that you analyze data and interpret the results in this step. This is the time for you to compare your results to your performance indicators (the standards you set for success) and see how successful you were. You may also want to think about whether there were any alternative explanations for your results.