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Step 3: Focus the Evaluation
Example
Examples of evaluation questions include
1. Was the target audience exposed to the intervention?
2. Did members of the target audience who were exposed change their behavior?
3. Did behavior change occur the way we expected?
Identify Evaluation Questions
Once you have determined the purpose of your evaluation, identify the evaluation questions you need to answer. You can think about evaluation questions similar to how you developed research questions in phase 2. Like research questions, evaluation questions are broad. They are not the specific questions or items that might appear on a survey or interview guide. However, research questions helped you identify information you need for program design, while evaluation questions are used for program implementation.
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