Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Develop Intervention Details

Services or Training

photo of a woman in front of a whiteboard Another detail that you may need to include in your intervention planning is any services that should be developed or modified and any staff training that goes along with new services. For example, you may want to provide cooking classes to build skills in cooking healthy meals, or improve the front-line service at a local WIC clinic. Think about the benefits that you want to provide to your audience. How can this service make the behavior easier and more convenient for the target audience? How will you communicate those benefits to the audience? Staff who interact with the target audience on a consistent basis can be a great pathway to communicate information and benefits. Do you need to conduct training with staff so that they know the right information to tell the target audience?