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Choose Intervention Activities or Components
Once you have made the main strategy decisions in phase 3, you will have a
framework by which to develop the components or activities of your intervention.
Each activity should be connected with the overall marketing strategy and
behavioral objectives you have laid out and should help your audience adopt the
behavior(s). Having a clearly defined strategy will help you eliminate lots of
activities that won't fit, and can help you reject proposed activities that may
not suit the audience. Take a look at your available resources and partnerships,
and decide what activities or program components you can use to fulfill the
marketing strategy.
Page 5 of 36 in Intervention Design
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