Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Make Strategy Decisions

Resources

Resources for developing communication messages and materials include the following

The Pink Book
National Cancer Institute

Media Advocacy Resources

Community Tool Box Chapter on Media Advocacy
University of Kansas
APHA Media Advocacy Manual (PDF-76k)
Media Advocacy and Public Health: Power for Potential
Simply Put (PDF-2.74Mb)

Develop Promotion Strategy

Finally, you will develop a promotion strategy. This is more than just messages and advertisements. You may create messages and/or advertisements at some point, but only the ones that you find are necessary based on the audience research and that fit into the promotion part of your marketing mix. If you do create messages, make the connection back to your place strategy and think again about appropriate times and locations for messages.