Course Overview
Social Marketing Basics
Phase 1
Phase 2
Module 3
Module 4
Module 5
Module 6

Step 1: Analyze Information Gaps

I: Problem/Health Issue

In phase 1, problem description, you spent a lot of time and effort defining and analyzing the problem. Therefore, you may not identify many gaps about the problem. However, be open to learning new information about the problem from your audience's perspective. What, if anything, about it concerns them? What do they think about the problem?