Course Overview
Social Marketing Basics
Phase 1
Phase 2
Module 3
Module 4
Module 5
Module 6

Step 1: Analyze Information Gaps

III: Behavior

Analyze Behavior Gaps
Now that you have thought through some issues with choosing a behavior, such as how specific you need to be about a behavior and what the benefits and barriers to changing that behavior, you should be ready to identify and analyze these gaps. Again, it's likely that you will make decisions about the audience segment and specific behavior concurrently because they are closely tied together.