Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Plan Components for the Problem Description

IV. Strategy for Change

The fourth plan component is the strategy for change. An intervention strategy explains how and why you expect behavior change to happen. During the problem description phase, you will study theories, behavioral models, and existing programs to identify potential intervention strategies. Complete the following activities to learn more about strategies for change

Identify factors or concepts from behavioral theories and models that may help explain behavior change in your audience.
Identify information about other programs, both successful and unsuccessful.