Plan Components for the Problem Description

Example

Criteria like those listed here can also be used to choose partners to work with. In Maine, the state needed to choose one of their Healthy Maine Partnerships to run a pilot intervention. Their criteria for choosing one of the partnerships were
1. Interest.
2. Staff availability.
3. Existing relationships.
4. Current efforts to address overweight/ obesity and nutrition/ physical activity.

II. Target Audience

Determine Criteria for Selection
Before you start deliberating about which audiences you might like to work with, it can be helpful to think about some criteria for selection. Knowing what characteristics you need or desire in an audience can help you narrow down your choices.

For example, you may decide that your ideal audience would be

Affected by the problem (or have the ability to change the environment of those affected by the problem).
Likely and willing to change their behavior.
Easily accessible by you or your partners.
One that your stakeholders are interested in reaching.
One that fits in with your organization's priorities.
Have behaviors that are easy to change.
One that has available existing research you can use.
One that is not currently being targeted with other programs.