Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Plan Components for the Problem Description

Resources

Sample problem description from Georgia (PDF-396k)
See this for an example of what one state used for their problem description. Each problem description will be different, so use a format and include content that is appropriate for your situation.
Planning Questions (PDF-88k)

Start the problem description by thinking about the four plan components:

I. Problem/health issue

II. Target audience

III. Behavior

IV. Strategies for change

Big Picture Alert

The four plan components are presented in order here, but when you actually create a problem description, you will likely be working with elements from all of the plan components at the same time.