End Products

Draft Problem Description

Checklist for problem description

Statement of the problem.
A list or description of the factors that contribute to the problem.
List of broad potential target audiences, secondary audiences, and behavior changes (with rationale for each).
Summary of any existing data about the problem, audience, and behavior.
Models of behavior change that may apply.
Best practices or lessons learned from other programs that may be similar.
(optional) List of your strategy team members and summary of how decisions will be made.
(optional) SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Once you begin writing a draft problem description, it may be helpful to take a step back and assess your progress by answering the following questions:
1. What are your options for a target audience? For a behavior change? For an intervention strategy?
2. Are any of these options more appealing than others? How so?
3. Have you made any decisions? If so, can you supply a strong rationale for those decisions?