Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Plan Components for the Problem Description

I: Problem/Health Issue

photo of a stapler on top of a pile of forms Collect and Organize Data
After looking at the epidemiological data, other existing data sources, and the contributing factors, collect and organize all of the information you found about plan component I, the problem/health issue. Some additional planning questions you may be trying to answer are

What evidence demonstrates that there is a health problem?
What is the burden of the health problem in your community?
How did this become a health problem?