Course Overview
Social Marketing Basics
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

When Should You Use Social Marketing?

Resources

Marketing Social Marketing in the Social Change Marketplace has more information on when social marketing is an appropriate approach to take.

While social marketing principles can be used in any planning process, they are most helpful when used from the start in planning. Social marketing should be used when voluntary behavior change is your goal and you desire an audience-focused program. Also, you must have the time and skills to adhere to the process.

You would not use social marketing if you were only trying to educate or raise awareness. Although, if the hope is that education or awareness will lead to behavior change, then social marketing would be appropriate.