Scenario 5
![Rosa](https://webarchive.library.unt.edu/eot2008/20090122131823im_/http://www.cdc.gov/nccdphp/dnpa/socialmarketing/training/images/rosa_thinking_small.gif)
"I explained the 4 P's approach for the intervention to Dr. Richards but he's
still thinking about this from the expert-driven perspective."
![Dr. Richards](https://webarchive.library.unt.edu/eot2008/20090122131823im_/http://www.cdc.gov/nccdphp/dnpa/socialmarketing/training/images/dr_richards_shrugging_small.gif)
"How
do we know this approach will work? You're not putting enough emphasis on
long-term health benefits. People in our state must not understand the health
benefits to doing all these behaviors; otherwise, they'd be doing them, right?"
![Rosa](https://webarchive.library.unt.edu/eot2008/20090122131823im_/http://www.cdc.gov/nccdphp/dnpa/socialmarketing/training/images/rosa_questioning_small.gif)
"Any ideas for a good response?"
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