Course Overview
Social Marketing Basics
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

Social Marketing Planning Process

Planning Questions

Learning to ask the right questions is a significant part of social marketing planning. The Planning Questions document is a checklist of questions organized by the four plan components. You can reference these questions as you work through the phases of developing a social marketing plan.

You can download the Planning Questions (PDF-88k) and print for easy reference.