Course Overview
Social Marketing Basics
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6

What Makes Social Marketing Different?

Looking Ahead

We’ve discussed the following elements

Audience orientation.
Audience segmentation.
Behavior change.
Competition.
Exchange.
Marketing mix.

There are the pieces of social marketing that, when integrated, form a social marketing program. Again, it's the collective use of these elements that make a social marketing program. The next topic, the social marketing planning process, describes the phases involved in a social marketing approach to planning a program. Each of these phases is then described in-depth during the next six modules of this course.