Learning Objectives

After completing this module, you will be able to

• Define social marketing and describe what it is and what it is not.
• Describe when and why to use social marketing.
• Identify and define key terms associated with social marketing.
• Describe how social marketing is different from traditional health promotion planning.
• List and define the four P's in the marketing mix.
• List the six phases in the social marketing planning process.
• Identify four components of a social marketing plan.