What Makes Social Marketing Different?
The next few pages describe several elements of social marketing. Many of
these elements are borrowed from the field of commercial marketing.
- Audience orientation.
- Audience segmentation.
- Influencing behavior.
- Competition.
- Exchange.
- Marketing mix.
Addressing these elements collectively is what makes social
marketing different from other public health planning approaches. They are each
briefly described on the following pages to provide an overview. More depth
about
each topic follows in each of the phases.
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