Step 2: Describe or Plan the Program

Resources

Evaluation Guide: Developing and Using a Logic Model
Logic Model Development Guide from the W.K. Kellogg Foundation (PDF-1.3Mb)
Evaluation Logic Models Selected Bibliography (PDF-36k)
Example of Physical Activity Logic Model (PDF-209k)
Components of a Logic Model (PDf-240k)

Step 2 of program evaluation is to describe or plan the program. This is the work that you complete in phases 1-4 of the social marketing process. For example, in phases 1 and 2, you learn about your audience and the environment. In phase 3, you determine what the behavioral and intervention outcomes should be.

You should have already started working on a logic model by now. Use this time to add details. According to the Physical Activity Evaluation Handbook, a logic model

"Describes the core components of the program
Illustrates the connection between program components and expected outcomes, and
Includes pertinent information regarding program context (i.e., influential factors)."

The components of a basic logic model include: influential factors, inputs, activities, outputs, initial outcomes, intermediate outcomes, long-term outcomes, and your program's goal.