 |
 |
|
The organic and grass-fed
markets are making huge gains each year. |
 |
GROWING PROFIT
Many small cattle ranchers are suffering financially these days.
With the increased costs of operating a ranch, the decreased returns
of commodity beef, the additional scrutiny that faces public land
ranchers and the pressure from many environmental groups, it’s
a wonder that anyone raises cattle at all.
Yet, through direct marketing there is a world of opportunity.
Research shows that the organic and grass-fed markets are making
huge incremental gains each year. Many people are looking for local
products to feed their family. The increase in food safety issues
such as bse (bovine spongiform encephalopathy), or mad cow disease,
brings even more opportunities for the small, local producer.
Our Vision of the Future for Small Beef Operations
Many family farms and ranches are simply too small to play the
commodity game. Stan Parsons, of the Ranching for Profit School,
figures you need a minimum of 1,000 head to be profitable. If you
don’t, you need to find a new game. Direct marketing is a
good game.
Worldwide, the organic market is the fastest-growing segment of
the food industry. We are just now beginning a nutritional revolution
that will revive demand for grass-fed beef, lamb, chicken and dairy.
This period is to family farming what the 1970s were to Silicone
Valley, or what the 1940s were to Detroit.
If you have the marketing skills, or the desire to develop them,
you will thrive in this demand-driven market segment. This is one
of those periods in history when you want to have all your ducks
in a row. Ride this wave up and have yourself positioned when the
market matures in 15 to 20 years.
Previous Section
| Top | Next
Section
|
