20 Years of Lexus
It never fails to amaze us how quickly time passes – whether it’s watching our children grow or looking back through the invoices covering our car payments. Seems like just yesterday your daughter was born, or that the car was new. Where in the world has the time gone?
And that’s our feeling now as we mark 20 years of Lexus.
We initially noted this anniversary at the Detroit auto show because it was at that show, back in 1989, that we first announced the two cars that would be the foundation of the Lexus line – the LS 400 and the ES 250.
It wouldn’t be unreasonable to suggest that upon hearing this announcement, some questioned our sanity. The luxury-car market was so entrenched and traditional that it seemed a new player had a snowball’s chance of breaking in.
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