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American Café
 The American Café is a special area within the USA Pavilion where you can display and highlight your products at international shows, without the expenses associated with a full booth. Your sample products will be prepared and distributed to potential importers by USDA overseas or Trade Show Office Staff. We will send you feedback and leads immediately after the show, providing you with the opportunity to follow up with potential buyers or importers.
Reasons for your company to be involved in American Café:
- American Café serves as a low-cost option for small food companies to participate in the USA Pavilion at trade shows.
- Allows companies to send products for a minimal cost and receive new market exposure.
- Receive “mini-market research” - Trade lead forms are provided by your company or FAS (upon request) and are filled out by potential importers and buyers that sample your product. After the show, FAS returns these forms to your company.
What are the costs?
American Café fees range from $350 to $500. Companies also spend about $300-500 on shipping samples and promotional materials to the show site. In some cases, they also send a local/regional representative to present the products in the American Café and this adds travel, hotel and miscellaneous expenses (like translation). Total cost spent on a café by participants would be between $500 and $1,000.
Want more information?
Comments? Questions?
Contact the USDA Foreign Agricultural Service | Phone: (202) 690-3576 |
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