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As consumers' viewing, shopping and reading habits have changed, so has The Sacramento Bee. From the development of niche Web sites to zoned advertising capabilities within the A section, The Bee is creating new ways to deliver news and information to its readers and for advertisers to target their audiences.

The versatility and multiple distribution channels we offer our readers ensures that we are also able to provide advertisers with effective, efficient marketing solutions. Whether you need to reach the entire Sacramento market or target a small group of your best prospects, The Bee has the products and expertise to help you build your business.

In print, online and through the mail, The Bee delivers.
THE BEE - TOTAL MARKET PENETRATION

Combined Reach—The Bee and sacbee.com
  • Weekly: 968,863 adults, 61.7% of market adults
    • Five daily, one Sunday edition plus seven days of sacbee.com
  • Monthly: 1,120,93 adults, 71.4% of market adults
    • Five daily, four Sunday editions pllus thirty days of sacbee.com
Sacramento Bee Readership (average)
Daily 565,000
Sunday 707,000
   
sacbee.com Audience (unique)
Daily 116,000
Monthly 353,000
   
MVP Audience
Households 520,000
   
VIDA en el Valle Audience
Latino Households 40,000
   
   


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