| Content | |
| 1. | Purpose is clearly stated in the title or introduction. |
| 2. | Topic matter is well organized. Consumer material is “action-oriented.” |
| 3. | Information is research-based, accurate and current. |
| 4. | Training and consumer materials include interactive activities. |
| 5. | Materials are appropriate for low-income audiences or the staff that work with such audiences. |
| 6. | Materials fall under the scope and goals of the SNAP-Ed Connection resource system. |
| 7. | Major ideas are summarized or reviewed to reinforce key concepts. |
| 8. | Subject matter is presented objectively and fairly; no brand name promotion or obvious sponsor bias. |
| 9. | Includes positive role models in text and illustrations; material is free from stereotypes. |
| Recipes | |
| 1. | Overall, recipes are compatible with the Dietary Guidelines. |
| 2. | Recipes and menus generally use low-cost, readily available ingredients. |
| 3. | Recipes appear accurate and tested and ideally contain yield, serving size and nutrition information. |
| Readability of Consumer Materials | |
| 1. | Vocabulary is familiar to the target group. Minimal use of jargon and technical terms. |
| 2. | Writing is positive, personal and action oriented. Active voice used most of the time. |
| 3. | Simple, appropriate, and recognizable illustrations are on the same page as their textual references. Graphics have captions. Tables and graphs include simple directions. |
| 4. | Layout and design of the material stimulate interest and readability. High contrast between type and paper. Upper and lower case are used most of the time. Paragraphs are not justified. |
| 5. | Headings and cueing devices are used to direct attention to key point. |
| 6. | Reading level is below the 6th grade for low-literacy audiences. Generally, materials read at the 8th grade level or below. |
| Visual Aids | |
| 1. | Audio and/or visuals are mutually supportive to concept presentations. |
| 2. | Includes an instructor's guide with suggestions for enhancing audiovisual presentation pre- and post showing. |
| 3. | Pacing of dialogue is appropriate for absorbing concepts presented. Blank time is provided. |
| 4. | Clear speaker voice, and music; good quality of sound. |
| 5. | Visuals are clear and properly framed; graphics and titles are clearly visible; color, lighting, and editing enhance presentation of content. |
| 6. | Continuity provides cohesiveness and smooth flow. Visuals in logical order. Auditory portion precisely matched with visual portion. |
| Web-based materials | |
| 1. | The site is well maintained with few broken links or minimal outdated information. |
| 2. | Text size is adequate for viewing with good contrast between text and background colors. |
| 3. | Navigation through the site is logical and aided by navigation buttons and a site map or search tool. |
