Health-e-Cards - eHealth Marketing
Introduction
Electronic greeting cards, or eCards, are sent via e-mail to encourage healthy living, promote safe activities, or celebrate a health- and safety-related event.
Currently, over 30 Health-e-Cards are available on CDC.gov, with topics including general health, physical activity, nutrition, immunizations and much more. Many of the cards include a link to a CDC Web page that expands on the health and safety message and offers additional information and resources.
CDC launched Health-e-Cards in conjunction with Valentine’s Day in 2007. Within 24 hours of the launch, nearly 3,000 Health-e-Cards were sent through the CDC.gov website.
Selected Health-e-Cards
Public Health Impact
Many of today’s interactive media activities are based on the theme of user-generated content. By providing a mechanism where personal messages can be integrated with CDC’s research and science, users are empowered to become advocates for CDC’s health messages. In addition, the viral spread of the medium (those receiving cards also go on to send one themselves) takes advantage of the dynamic nature of today’s online activities.
Data
eCard Data Brief (
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Page last modified on April 14, 2008