The Library of Congress > Lifelong Literacy > About This Initiative
There are amazing possibilities when you open your mind to reading.

|| About This Initiative || 

In April 2006, the Library of Congress, the Advertising Council, the Walt Disney Co. and Walden Media launched a joint national public service advertising (PSA) campaign designed to encourage children and families to become engaged in reading and all other forms of literacy. The campaign features scenes and characters from the movie 'The Chronicles of Narnia: The Lion, the Witch and the Wardrobe,' and was launched to coincide with Literacy Awareness Week and the release of the film on DVD.

 Read the news release about this important initiative.

|| Narnia Bookmarks, Coloring Page || 

The freely available Adobe Acrobat Reader is required to view and print these bookmarks and the coloring page below.

Get Acrobat Reader

Narnia Coloring page display
Narnia Coloring Page

|| Watch the Public Service Announcements || 

For Parents

For Kids

Public Service Announcement for kids display