Marketing is the process of:
- Creating an awareness of our organization, its capabilities, and the impact of its programs.
- Developing constructive relationships with our customers.
Since the early 1900's, there have been Cooperative Extension programs in Arizona. These programs were marketed by the extension professionals who created, implemented and taught curriculum to answer questions and solve problems. The need to market quality programs continues to be everyone's task. We can always do a better job of marketing.
Marketing is an integral part of the program planning process. Marketing creates awareness of our organization's diverse capabilities and demonstrates the value of our educational contributions.
An effective marketing effort creates, maintains and enhances constructive relationships with people who can influence our future.
Marketing includes:
- Deciding upon an appropriate name, mission statement and description of Arizona Cooperative Extension and communicating the organizational image consistently to decision makers, customers, the media, and the general public.
- Understanding that a positive, consistent organizational image depends on high quality programs and effective faculty, staff and volunteers.
- Being aware of the major forces and trends that affect our customers.
- Planning and implementing relevant, timely programs that are based on identifiable needs of our customers.
- Communicating impacts and results to appropriate customers and decision makers.
- A team effort involving administration, all levels of faculty, staff, volunteers leaders and supporters.