[DRAFT] Analysis of physical materials for WAI outreach

Note: updated Quick Tips are addressed in Requirements/Analysis and changelog for updated Quick Tips

Page Contents

Purpose
Audience
Brainstorms
Notes
References
Changelog

Purpose [draft]

[more specific analysis matching material, purpose, audience coming...]

Use print and other physical formats to introduce and publicize the mission and scope of WAI.
Create tangible outreach materials that presenters can distribute and users can take away as support for the accessibility message.
Take advantage of public presentation opportunities to reinforce the WAI "brand."
Develop a range of materials about WAI for outreach and education to various groups and audiences.
Raise awareness of what WAI does and how to use available WAI resources.
Spread the word on how to support and get involved in WAI work.

Audience and Document Use

[more specific analysis matching material, purpose, audience coming...]

Attendees of technology conferences.
Students of web accessibility, web development, etc
Web professionals.
Content developers.
Educators and trainers.
Presenters, consultants, and advocates.
Anyone interested or who should be interested in Web accessibility, including project managers, policy makers, administrators, consumers and the general public.

Brainstorms

Brainstorms on slogans

Links below go to rough sketches, which are described in the linked text.

Are you Accessible? Are you WAI Accessible? www.w3c.org/WAI/intro - depending on how you read it. Could also do "I am Accessible!" (nod to Knowbility for the idea!)
Shaped like a bumper sticker:

[ Web Developers do it with WCAG 2 ]
[ Web Developers do it according to guidelines ]
[ Web Developers do it according to standards ]

"I'm perceivable, operable, understandable and robust" + an explanation - would be good on a t-shirt front & back
Levels:

Wanna get to level 2? Talk to me...
I've only got to level 2. But I'd love to go to level 3 with you!
I'd love to get to level 3 with you!

WAI in sign language
tag cloud - of WCAG 2.0, of essential components, or other
Crossword 2&3: WCAG, WAI-ARIA, ATAG, UAAG, intersecting WEB ACCESSIBILITY,
Crossword 1: WCAG, WAI-ARIA, ATAG, UAAG, intersecting
Bottle labeled "WCAG 2.0" & "100% W3C WAI" pouring out: Perceivable, Operable, Understandable, Robust

Understanding that there are multiple items needed for multiple audiences, EOWG members have suggested the following several options for consideration in the development of the next generation of outreach materials:

Flyer(s)
WCAG 2.0 Quick Tips
Laptop stickers
Lapel or lanyard buttons
T-shirts
CD handouts
1G thumb drive... with WAI Docs
Bookmarks
Posters
Screen saver or background
flip cards
USB mug warmers, foamy dice, cell-phone bags, candy cans, flashlights...
Sport water-bottle - good for "POUR"

Notes and Requirements

Translations
Alternate formats - all will be available in HTML

Open Issues:

Questions of costs - what WAI can provide vs. what we might make available for others to pay for...

References

Current resources:

Current discussions:

Flyer - previous requirements, draft, discussions:

Changelog

...

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