Demographic Highlights of About.com
- Total Audience: 38 million unique visitors monthly
- Male/Female: 37%/63%
- Median Age: 42 years
- Median Household Income:$70,175
- College Graduate+: 61%
- Professional/Managerial: 41%
- Employed Full Time: 59%
- Married: 67%
- One+ Children in HH: 46%
- Homeowners: 76%
Compared to the average online adult, About.com visitors are more likely to:
- Seek/give advice online1
- Provide frequent advice on household products
- Post/seek product reviews online1
- Research products for purchase for their home or work online1
Compared to MSN, AOL, and Yahoo, About.com has a stronger composition of:
- Moms2
- Adults seeking personal health care information online1
- Entrepreneurs starting their own businesses3
- Visitors planning a vacation online1
Source: @Plan (Winter 2007/2008)
1last 30 days
2Women with children in HH
3Next/last 12 months