Green Marketing

Green Marketing

If you are already competitive in terms of price, quality and performance, adding "green" claims and eco-labels to your marketing strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.

Start your green marketing campaign by ensuring your green claims are credible. Do this by having your product certified that it was produced in an environmentally sound manner. Once certified, use the eco-labels from the certifying organizations to help consumers make educated choices. The links below can help you learn how.

Green Your Products

Advertising and Eco-Labeling

  • Learn green marketing regulations including rules for making environmental claims and labeling energy efficient products
  • Add "green" claims and ecolabels to your marketing strategy
  • Learn the top six eMarketing tips for marketing to green consumers over the Internet

Market Research

The following resources will help get started researching consumer attitudes and behaviors toward green products.