Lavender Production and Marketing

Dr. Curtis Beus,developed November 2000

Washigton State University Extension
Clallum County, P.O. Box 863, Port Angeles, WA 98362
360/ 417-2279, E-mail: beusc@wsu.edu, 11-11-2000

• Lavander should not be propagated from seed, lavandin seed is sterile.
• Can easily be propagated from softwood cuttings.
• Hardwood cuttings can also be propagated, but more difficult.
• Tissue culture from callus derived from leaf buds is possible.

• Lavender requires well-drained soils.
• Sandy, sandy loam, or gravelly soils are ideal.
• Lavender does well in low-fertility soils.
• Soil pH should be between 6.5 and 7.5.

• Between rows: 4 ft., with a range of 3-6 ft
• Between plants: 1-3 ft., 30" most common
• 3,000 - 5,000 plants per acre - 4,000 about average.

• Plugs: 128 plug tray $50-60, less for large quantities ($30-40).
• 2" pots: $3-$4 retail, $1.50-2.00 large quantities.
• 4" larger pots:- $4-$6, large quantities for around $3.00

• Plants should be "hardened" off before being put into the field.
• In mild climates, Fall planting is best
• In areas with harsh winters, Spring planting is the only option
• Flower buds should be trimmed off during the first year, and sometimes the second to speed up establishment.

• Drip tape recommended.
• Needed primarily in the first year, sometimes second.
• Some irrigation may increase production in mature plantings. Overhead irrigation may increase disease problems.
  
• Overhead irrigation may cause older plants to break open in the middle.

• Composted chicken manure & Bone meal used at planting.
• Up through year three, around 100 lb. N per acre can encourage vegetative growth.
• Mature plants need no more than 50 lb. N per acre.
• Excessive applications of N can decrease oil quality, and make plants unhealthy (also leads to increased weed competition). Phosphorus and Potassium requirements are also very low.
• Periodic liming may be necessary to keep pH at 6.5 or higher.

• Probably biggest production issue - critical for good yield, high quality, and aesthetics.
• Landscape fabric/weed barrier - expensive but dramatically decreases weeds.
• Mulches - with young plants can help - organic mulches can trap moisture against plants.
• Sand, gravel, oyster shells, etc. can be used. Light colored soils or mulches increase production & improve plant health/vigor.
• Drip Irrigation to discourage weeds between rows.
• Herbicides - pre-emergents effective in NZ and Europe - none yet listed in U.S.
• Weed Badger - mechanical weeder can be used in immature stands. Some are experimenting with turf between rows.
• Cultivator between rows & hand weeding in rows is most common. Mature stands shade out most weeds.

• Root rot - Phytophthora and Armillaria - proper soil drainage is key to preventing.
• Alfalfa Mosaic Virus - passed by aphids; obtain clean stock.
• Spittle Bug - common, unsightly, but causes only minor damage.

• MUCH confusion, cross-naming, inconsistency in cultivars worldwide Lavandula angustifolia ("True," English, French)
• Examples: Twickel Purple, Jean Davis, Royal Velvet, Royal Purple Lavandula latifolia (Spike Lavender)
• Lavandula x intermedia (Lavandin, a hybrid). Examples: Grosso, Super, Hidcote Giant, Abrialis
• Lavandula stoechas (Spanish)

• Approximately 150 stems per bundle
• 4-7 bundles per plant - 5-6 average
• 12-15 bundles to yield a pound of dried buds
• Buds per plant - 1/4 to 1/2 lb. per plant dried buds
• Bundles per acre 4,000 x 5 = 20,000
• Buds per acre: 1,000 - 1,500 pounds dried buds per acre

• Angustifolia's yield between 3 and 15 quarts of oil per acre (about 5 to 25 lbs.)
• Lavandin's yield between 20 and 95 quarts of oil per acre (about 35 to 180 lbs.).
• 1998 prices for lavandin oil, around $10.50/lb., true lavender oil about $22.50/lb.
• Thus, on the wholesale market, lavandin varieties will generate around $400 to $2,000 per acre for oil production. True lavender's (L. angustifolia) will generate around $120 to $350 per acre.
• It is highly unlikely that most U.S. lavender producers can compete in the wholesale essential oil business with producers in some other parts of the world.
• Oil production for small producers should be aimed at high quality, value-added markets.

• For oil production, mechanical harvesting is a must.
• Hand harvesting is necessary for bundles, buds, and fresh flowers.
• U-pick is an option that some farms use on a limited basis.
• Proper pruning and shaping of plants extends life, improves production.

• Most U.S. lavender producers must develop their own products & markets, or partner with someone who will./li>
• There is no established U.S - market, or market infrastructure for lavender.
• Value-added products are often key to marketing.

• Culinary uses and markets for lavender are rapidly growing - Angustifolia's can fetch around $7.00 per ounce for premium quality culinary quality buds.
• Lavender can be used to produce products such as lavender jelly, cookies, ice cream, culinary herb blends, lavender tea, honey, etc. Bath products - soaps, shampoos, bath oils, lotions, bath salts, spritzes, etc.
• Perfumes, candles, incense, etc.
• Sachets, potpourri, wands, pillows, etc.
• Bundles, dried arrangements, wall hangings, wreaths, etc.
• And, much, much more.

• Retail about $6-$ 10 per dried bundle, typically around $7.00 (125-150 stems/bundle).
• Wholesale price about $2-3 per bundle. $30/lb. high end retail price for clean, colorful buds.
• As low as $6.00 per pound for low quality buds – typically around $ 10.00 per pound is as low the price/pound goes for buds in this area.

Cedarbrook Herb Farm
1345 S. Sequim Ave., Sequim, WA 98382 360/ 683-7733
cedarbrook@olypen.com

Visit these web sites to learn more about Sequim Lavender:
www.lavenderfarms.com
www.purplehazelavender.com