National Influenza Vaccination Week
Media Toolkit

Download Media Toolkit

CDC Influenza Awareness Campaign: Media Toolkit
 (254K, 26 pages)

Download Media Toolkit in Sections

Cover and Table of Contents  (57K, 2 pages)

About the Campaign  (64K, 2 page)

Step 1: Developing Key Messages  (60K, 1 page)

Step 2: Developing Press Materials  (91K, 2 pages)

Step 3: Preparing for Outreach  (67K, 1 page)

Step 4: Training Your Spokespeople  (60K, 1 page)

Step 5: Pitching the Media  (63K, 1 page)

Appendices  (126K, 16 pages)

• A: Key Messages and Talking Points  (76K, 5 pages)
• B: News Release Template  (56K, 1 page)
• C: Public Service Announcement Tip Sheet  (59K, 2 pages)
• D: Sample Matte Article  (55K, 1 page)
• E: Checklist for Conducting a News Conference  (61K, 2 pages)
• F: Media Advisory Template  (56K, 1 page)
• G: Speechwriting Tip Sheet  (57K, 1 page)
• H: Public Speaking Tip Sheet  (59K, 2 pages)
• I: Additional Resources  (64K, 1 page)

 

 

• Page last updated December 15, 2008
• Content Source: Coordinating Center for Infectious Diseases (CCID)
• National Center for Immunization and Respiratory Diseases (NCIRD)

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What You Should Know About …

Info for Health Professionals

• 2008-09 ACIP Recommendations
• Vaccination
• Antiviral Drugs 2008-09
• Infection Control
• Clinical Description & Lab Diagnosis
• Free Flu Materials
• Seasonal Influenza and Staph Infections
• 2008 National Influenza Vaccination Week (NIVW)
• Flu Activity & Surveillance
• Training
• References & Resources

Info for Specific Groups

Other Flu Websites

• Avian Flu
• Canine Flu
• Pandemic Flu
• Swine Flu

Centers for Disease Control and Prevention, 1600 Clifton Rd, Atlanta, GA 30333, U.S.A.
800–CDC–INFO (800-232-4636), 888–232–6348 (TTY), cdcinfo@cdc.gov