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How to Direct Market Your Beef portrays how one couple used their
family’s ranch to launch a profitable, grass-based beef operation
focused on direct market sales. Jan and Will Holders’ compelling
real-life experiences, with numerous instructional guideposts along
the way, provide valuable tips for direct marketing beef from slaughtering
to sales. A special Entrepreneurs section features farmers and ranchers
– four of whom received or benefited from Sustainable Agriculture
Research and Education (SARE) program grants – who demonstrate
real-life successes in direct marketing sustainably raised food
in innovative ways. How to Direct Market Your Beef is not a book
about market analysis and theory. See the Resources section for
a list of such materials.
The book was reviewed by SARE staff as well as Jim Goodman, beef
producer, Wonewoc, Wis.,A. Lee Meyer, University of Kentucky Extension,
Peggy Sechrist, beef producer, Fredericksburg, Texas, and Michael
A. Smith, University of Wyoming. Every effort has been made to make
this book as accurate as possible and to educate the reader. This
text is only a guide, however, and should be used in conjunction
with other information sources on direct marketing. The editor,
author and publisher disclaim any liability, loss or risk, personal
or otherwise, which is incurred as a consequence, directly or indirectly,
of the use and application of any of the contents of this book.
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