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Beef Marketing Alternatives (Summary)
Beef Marketing Alternatives (Summary)
This publication explores marketing alternatives for small-scale cattle ranchers who would like to add
value to the beef they produce. Part One discusses methods to add value within the conventional
marketing system, including retained ownership and cooperative marketing. Part Two introduces
alternative marketing strategies, including niche markets for “natural,” lean, and organic beef.
Production considerations for pasture-finished beef are given special attention. A section on direct
marketing focuses on connecting with consumers and developing a product. Processing and legal
issues are also covered. This publication also provides information on developing prices for retail beef
based on wholesale prices and desired mark-up, and for determining carcass value. A list of resources
provides suggestions for further reading, contact information for several producers and marketers of“alternative” beef, and Web pages of interest.
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Last Updated December 28, 2007
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