The Specialty Crops Management
Program is designed to provide training in management skills and production technology
needed to achieve success in the production and sale of fruits, vegetables, ornamentals
and other specialty crops. The Specialty
Crops Management Program is concerned with the development of a persons knowledge of
economics, management, and scientific principles and using them in a profit oriented
decision making process that enables them to meet their business and personal goals. The program provides training beginning with the planning phase of the
business on through to the establishment and management of a successful business
operation. This includes market evaluation,
crop selection, market development, and production techniques necessary for successful
crop production. The identification of an
appropriate marketing strategy, establishment of a sound business plan, and effectively
managing the entire process are all included in this comprehensive program.
The program instruction is delivered to the student through a variety
of methods. The primary method is through
individualized instruction at the students business.
The instructor meets with the students on a regular basis to evaluate the
business and develop individual educational plans. Instruction
is also delivered in weekend conference settings, field trips, tours and telephone
consultations. Distance learning
opportunities are presently being developed.
The Speciality Crops
Management Education Program is managed at the
state level by
the Director of Management Education Programs.
For more information: Contact:
Richard
Joerger, PhD
System Director for Agriculture
and Business Program Coordination
Minnesota State Colleges and Universitie
Office of the Chancellor
Wells Fargo Place
30 7th Street East, Suite 350
Saint Paul, MN 55101-7804
richard.joerger@so.mnscu.edu
Office Telephone 651-297-1484
Cell: 612-219-7953
Office FAX is 651-296-3214
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