Home > News Media > News Releases - 2002 > Scientific Fact's Uphill Battle vs. Irradiation Misinformation
FOR IMMEDIATE RELEASE
DATE: Tuesday, November 26, 2002
CONTACT: James N. Klapthor (312) 782-8424 x231 E-mail: jnklapthor@ift.org
SCIENTIFIC FACT’S UPHILL BATTLE VS. IRRADIATION MISINFORMATION
CHICAGO – Countering negative, misinformation campaigns with repetitive
messages focusing on the positive is a favorable method to improve consumers’
willingness to buy irradiated foods benefitting their health and safety,
according to a series of studies described in this month’s issue of Food
Technology magazine, the flagship publication of the not-for-profit
international scientific society Institute of Food Technologists.
The November article, “Influences on Purchase of Irradiated Foods,” reveals
that equal amounts of promotion and criticism of the irradiation of food result
in unequal buying decisions by consumers. It states,“when [consumers were]
provided with both sets of information, the effect of negative information
dominated that of the positive.” It was determined that irradiation opponents’
unsubstantiated claim of a link between irradiated food and increased cancer
risk is the most damaging factor.
When consumers are presented an equal set of favorable and unfavorable
messages, followed by truthful statements about irradiated foods, the article
reveals more than 80-percent of consumers said they would purchase an irradiated
food. The truthful statements included: irradiated food could never become
radioactive; no study has shown a connection between irradiated food and cancer
or birth defects; radiolytic properties similar to those produced by irradiation
are also produced when food is grilled or fried; vitamin losses are
insignificant and lower than in other food processing procedures; and
others.
“Pasteurization of milk and seat belts for automobiles were controversial for
a time, but we know conclusively they both save lives,” said IFT irradiation
expert Christine Bruhn, whose studies are among the article’s references, “The
same will be true for irradiation. Those of us familiar with irradiation have an
obligation to share the safety benefits of irradiated foods with the
public.”
Food Technology is published monthly by IFT, providing news and
analysis of the development, use, quality, safety, and regulation of food
sources, products, and processes. Monthly issues are accessible online at:
www.ift.org/publications/docshop/ft_shop/ftindex.shtml.
|