Enterprise Rent-A-Car — the largest rental car company in North America — marked a significant milestone in February 2007: its 50th anniversary. To commemorate this achievement, thank the customers and communities that made this success possible, and look forward to the next 50 years, Enterprise made an unprecedented gift to The Arbor Day Foundation. Enterprise has formed a partnership with the Foundation to plant 50 million trees over the next 50 years – a gift, in total, of more than $50 million dollars.
In an outstanding example of a public-private partnership, The Arbor Day Foundation will work with the U.S. Forest Service to plant these trees – one million of them each year – in National Forests located in the United States, Canada, and Europe to restore areas damaged by fires, storms, and disease, as well as to help expand and preserve habitats for endangered species.
The Enterprise gift to The Arbor Day Foundation is the largest in the charity’s history. To put this gift into perspective, there are 25,000 trees in New York's Central Park. Planting 1 million trees a year is like planting a new Central Park every 10 days… for the next 50 years.
The program kicked off in October 2006, with First Lady Laura Bush joining the festivities. The first 1 million trees were planted in the following months, with the second million coming this spring.
