Subscription databases like ABI-Inform, Business & Industry (RDS/Gale), Infotrac, and EBSCO Masterfile have a large selection of full-text articles and citations. All four offer some sort of index term searching which can be helpful in those cases where what you are looking for is not easy to put into words. For example, Business & Industry has a field called Concept Term. which includes various terms, many of which are applicable to target marketing, such as:
African American market | Target markets |
Asian American market | Mature market |
Generation X market | Baby Boomer market |
Generation Y market | Affluent market |
Youth market | Ethnic market | |
Women's market | Minority market |
Men's market | Gay/Lesbian market |
Hispanic market | |
American Demographics. Stamford, Conn., Cowles Business Media Inc. v. 1- Jan. 1979 - present. Monthly.
LC Call Number: HB3505 .A66
LC Catalog Record:
79640445
The American Marketplace: Demographics and Spending Patterns. Ithaca, N.Y.: New Strategist Publications, 1997 - present. Biennial.
LC Call Number: HA203 .A635
LC Catalog Record:
97642103
Publisher's Website: http://www.newstrategist.com
An American Profile : Opinions and Behavior, 1972-1989 : opinion results on 300 high-interest issues derived from the General Social Survey conducted by the National Opinion Research Center / Floris W. Wood, editor ; Chronology of world events, 1972-1989 by Edward Weilant ; with a foreword by Tom W. Smith. Detroit : Gale Research, c1990.
LC Call Number: HN90.P8 A53
LC Catalog Record:
90220322
Americans at Play: Demographics of Outdoor Recreation & Travel [by Alison S. Wellner]. Ithaca, N.Y. : New Strategist Publications, c1997.
LC Call Number: GV191.4 .W45 1997
LC Catalog Record:
98157389
Publisher's Website: http://www.newstrategist.com
Best Customers: Of Consumer Demand by Cheryl Russell. 2nd ed. Ithaca, N.Y. : New Strategist Publications, c2001.
LC Call Number: HC79.C6 R87
LC Catalog Record:
2002511430
Publisher's Website: http://www.newstrategist.com
Consumer Sourcebook. Detroit, Mich. : Gale Research, c1974 - . Irregular.
LC Catalog Record:
84640200
LC Call Number: HC110.C63 C638
Household Spending: Who Spends How Much on What. Ithaca, N.Y. : New Strategist Publications, c1997 - . Biennial.
LC Call Number: HC110.C6 O34
LC Catalog Record:
98658564
Publisher's Website: http://www.newstrategist.com
Snapshots. New York, NY : Media Market Resources, c1996 - . Annual.
LC Call Number: HC101.S62
LC Catalog Record:
97642311
Statistical Handbook on Consumption and Wealth in the United States edited by Chandrika Kaul and Valerie Tomaselli-Moschovitis. Phoenix, Ariz. : Oryx Press, 1999.
LC Call Number: HC110.C6 S73
LC Catalog Record:
99038530
Yankelovich, Daniel and David Meer. "Rediscovering Market Segmentation," Harvard Business Review, February 2006, pp. 122-131.
LC Call Number: Consult reference librarian
LC Catalog Record:
25010769
Statistics.com http://www.statistics.com
Census http://www.census.gov/
American Association of Advertising Agencies http://www.aaaa.org
American Marketing Association http://www.ama.org
American Advertising Federation http://www.aaf.org/
Asian American Advertising Federation http://www.3af.org/
The Direct Marketing Association http://www.the-dma.org/
Datamonitor http://www.datamonitor.com/
EPM Communications http://www.epmcom.com
Market Segment Research http://www.marketsegment.com/
Marketlooks from MarketResearch.com http://www.marketresearch.com
Mintel International http://www.mintel.com/
National Opinion Research Council http://www.norc.org/
New Strategist http://www.newstrategist.com
Packaged Facts http://www.packagedfacts.com/
Simmons Study of Media and Markets http://www.smrb.com/
Additional works on market segmentation in the Library of Congress may be identified by searching the Online Catalog under appropriate Library of Congress subject headings. Selecting a subject headings below will link you directly to the Catalog and automatically execute a search for the authorized subject selected. Please be aware that during periods of heavy use you may encounter delays in accessing the catalog.
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