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I. AUTHOR'S FOREWORD . . . . . . . . . . . . . 9 Need for the book; Paucity of Negro philanthropists; Second in the series of The Negro Entrepreneur; Acknowledgements. 2. INTRODUCTION BY FREDERICK D. PATTERSON . . . . . 18 Hardships in developing Negro business; Timeliness of this book; Need for emphasis on business training in Negro col- leges; New opportunities since Second World War; Importance of greater participation of Negroes in business. 3. A BRIEF PICTURE OF THE NEGRO'S SOCIAL AND ECONOMIC PROGRESS ... . ............. . 26 Social progress; Economic advancement. 4. NEGRO BUSINESS PRIOR TO 1900 . . . . . . . . . 38 Before the Civil War; from the Civil War to 1900. 5. NEGRO BUSINESS SINCE 1900 . . . . . . . . . . 47 Progress of Negro business; Spurious ventures in the '20's: In- vestment Company Union and World Wonder Oil and Gas Company; W. E. B. Du Bois on Negro business. 6. NEGRO CHAIN STORES . . . . . . . . . . . . 60 Growth of the Colored Merchants' Association (CMA); Albon L. Holsey on the CMA; Need for local CMA's. 7. BUSINESS OPPORTUNITIES OPEN TO NEGROES . . . . . 67 Limited opportunities; Fields open to Negroes; "The Fear Com- plex"; Growth of business ventures; Possibilities of further ex- pansion; "Amos and Andy" style in business; Problems. 8. NEW FIELDS OF BUSINESS VENTURES . . . . ... . 83 "Don't Spend Your Money Where You Can't Work"; Negro economy; New fields: Fire and casualty insurance, public rela- tions and salesmanship for big business, farming, motion pic- ture theaters, laundries, trucking, and others. 9. ORGANIZATIONS FOR BUSINESS ADVANCEMENT . . . . 95 List of national business associations; Conference on the Negro in Business; National Business Education Association; Booker T. Washington Trade Association; Detroit Housewives League; National Association of Real Estate Brokers. o0. NATIONAL NEGRO BUSINESS LEAGUE-EARLY HISTORY . 104 Booker T. Washington; Need for a League; First meeting; Second meeting: Third meeting; Fourth meeting; Fifth meet- ing; Five years' accomplishments. 11. NATIONAL NEGRO BUSINESS LEAGUE-AN EVALUATION . 112 Sixth meeting of the League; Need for radical reform; 1942 League meeting; Resolution condemning lynching; Holsey on the lynching resolution; 1917-18 meeting and lynching; 1948 meeting; Eight suggestions for improvement of the League. 12. THREE GROCERY STORES . . . . . . . . . . . . 124 J. M. Maxwell Grocery; Otey's Grocery; Blackburn Grocery. 13. GENERAL INSURANCE AGENCY-AN UNEXPLORED FIELD . 133 Alexander and Company. 14. OTHER CASE HISTORIES OF SUCCESSFUL BUSINESS VEN- TURES . . . . . . . . . . . . . . . . . 143 Cameron Dairy Company; The Rose Meta House of Beauty; Brown Belle Company; Crayton's Southern Sausage Company, Inc.; Archie A. Alexander, Engineer; Commons Coal and Ice Company; George W. Kerford Quarry Company; G. W. Brown Drayman Corporation; Bell d& Hudgins-A Mail. Order Firm. 15. A FUNCTIONAL PROGRAM OF BUSINESS EDUCATION . . . 173 Development of business departments in Negro colleges; Insti- tutions offering business curricula; The Antioch plan; Need for a functional program in Negro colleges; Development of private business schools; Suggestions to leaders in business and education. APPENDIX I. LONG FOOTNOTES ON TABLES IN THIS BOOK . . 191 Gainfully employed Negroes ten years of age and over by main occupational divisions; Number of Negroes engaged in various business enterprises: 1890-1940; Negro proprietorships in retail trade and service establishments in 1939. APPENDIX II. VARIOUS KINDS OP BUSINESS CORPORATIONS STARTED DURING THE NEGRO BUSINESS BOOM . . .. 194 Data on forty-four different organizations, all now bankrupt. APPENDIX III. PRIVATE NEGRO-OWNED SCHOOLS OF BUSINESS . 207 Nature of courses offered; List of private schools. BIBLIOGRAPHY . .. . . . . . . . . . . . . . . 209