Welcome
Welcome to the Needs Assessment online learning module. This module
has been designed to familiarize you with the terminology, tools, and
methods of needs assessments, which will help you make more informed
decisions about how and when to use needs assessments in support of
your program or project objectives. After you complete this module you
will have a foundation in the following concepts:
- How to develop assessment instruments such as surveys and questionnaires
- Understanding where needs assessments fit in the project development
process
- Basic steps in conducting needs assessments
The term "needs assessment" has become strongly associated with education
and instructional design. However the same basic process is used to
determine customer needs and wants for products and services. In business
the term used is "market research", with the target market for a product
or service equivalent to the target audience for a class or other training.
Needs analysis, market research, market analysis, and needs assessments
are terms used somewhat interchangeably to describe this process.
To continue, click the Next button at the top of the
screen.