Shop on Amazon through Reach Out and Read and your purchases will help put books in the hands of children.

Reach Out and Read (ROR) is a national non-profit organization that promotes early literacy by giving new books to children and advice to parents about the importance of reading aloud in pediatric exam rooms across the nation.

Doctors and nurses know that growing up healthy means growing up with books. The ROR program provides the tools to help promote children's developmental skills and later school success.

what's new at ROR?
Sign up for an ROR Visa card, and UMB will contribute $50 for each new account opened and activated online.

ROR earns 4-star rating from Charity Navigator for fourth consecutive year

Three key milestones for Reach Out and Read: 20 million books distributed, 25% of US children in poverty receiving books, 50,000 doctors trained
Reach Out and Read featured at the first White House Conference on Global Literacy