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Knowledge and behavior of working youth in Brazil: implications for a mass media campaign.

Pinto JA, Campos M, Paiva V, Santos G, Greco M, Negrao I, Rodrigues LG; International Conference on AIDS.

Int Conf AIDS. 1996 Jul 7-12; 11: 317 (abstract no. Th.C.4397).

Pediatrics Department, Federal University of Minas Gerais, Minas Gerias, Brazil. Fax: 55-31-22 4-8801.

Objective: In order to implement a nationwide radio IEC campaign aimed to working youth, knowledge, behavior and audience habits were assessed through a survey carried out among urban and rural populations from four different geographic regions in Brazil. Methods: A convenience sample of 1,600 youth was selected and interviewed in December 1995. Taking four major cities in North, Northeast, Southeast and South regions of Brazil (Belem, Fortaleza, Belo Horizonte and Florianopolis, respectively) as a starting point, 400 individuals in each region were evaluated in urban and rural areas. Selection criteria included age range from 8 to 18, and insertion in one of the working categories: urban informal worker (G1), urban in-training worker (G2), urban formal worker (G3), rural worker (G4) and rural domestic worker (G5). Results: The age was similar in all groups (median: 13-14 years), males comprised 73.8% and 53.8% of the urban and rural samples, respectively. Reported sexual activity was higher in the urban segments (42.5% vs. 25.0%, p=0.006), but the age of first intercourse did not differ (median 13 vs. 14 yrs.). Compared to the other groups, individuals in G1 reported significantly higher rates of drug use (28.0% vs. 18.2%, p=0.04) and sex under drug influence (23.6% vs. 13.8%, p=0.05), the majority had never used condoms (63.5% vs. 33.0%, p=0.0004). Television, school and radio were the most common sources of AIDS information. However, they were unable to spontaneously mention ways of HIV transmission other than sex (sharing needles, mother-to-infant). The percent accuracy rates on induced questions regarding HIV/AIDS was higher in urban segments (82.8% vs. 78.0%, p=0.001) but did not correlate to the intensity of media exposure. Conclusions: Although mass media were the most commonly mentioned ways of AIDS information, the retained messages are confuse and have not warrant safe behaviors in Brazilian working youth. A more direct and specifically targeted radio IEC campaign might positively impact behavior in this population. Funded by a grant from National STD/AIDS Program and UNDP, Brazil.

Publication Types:
  • Meeting Abstracts
Keywords:
  • Acquired Immunodeficiency Syndrome
  • Adolescent
  • Brazil
  • Communication
  • Condoms
  • HIV Infections
  • Health Knowledge, Attitudes, Practice
  • Humans
  • Infant
  • Knowledge
  • Male
  • Mass Media
  • Radio
  • Rural Population
  • Sexual Behavior
  • Television
  • Work
  • education
Other ID:
  • 96924768
UI: 102220667

From Meeting Abstracts




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