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2008 Health Marketing Report Released
(Updated January 9, 2009)

Health marketing strives to communicate health information and to market intervention products in ways that genuinely motivate people, using social and behavioral sciences and the scientific fields of health promotion, health and risk communication, and social marketing. By drawing on the expertise in all these disciplines, health information can be made more accessible and customer-centric. Health marketing enables people to find health information and interventions when and where they need them, and engage with them on a more personal level. Furthermore, advancements in technology – such as mobile devices, streaming media, and Web-based communications – have created tremendous opportunities for those in health marketing to produce innovative message delivery strategies using these new technologies.

CDC is leading the way in creating health information and interventions that are "people-centered" and technologically advanced. To understand the breadth of CDC's work in health marketing, we are highlighting some of our agency's success stories in "Health Marketing for a Healthier Nation and a Healthier World" (PDF 32 pages / 5.91 MB). By following the principles of health marketing and utilizing the tremendous potential of new technologies, CDC inspires people to make good health choices and share their enthusiasm with others.

CDC-TV Releases Two New Videos!
(Updated October 22, 2008)

CDC-TV has released two new videos in its Health Matters series: "Put Your Hands Together" and "Baby Steps: Learn the Signs, Act Early." Put Your Hands Together promotes the importance of proper handwashing, and features interviews with epidemiologists, medical doctors, and health communication experts on how infections are spread through our hands. It also gives proper handwashing techniques. The video, Baby Steps: Learn the Signs, Act Early, was prepared in conjunction with CDC's campaign to help parents, providers, and caretakers recognize developmental disabilities in children. Parents can learn how to gauge their children's development by how they play, learn, speak, and act.

Alliance for the Healthiest NationBoth videos showcase CDC's health marketing efforts to help make the United States the healthiest nation it can be. You can join CDC and our partners in this initiative by becoming a member of the Alliance for a Healthiest Nation.

Join the Web Dialogue!
(Updated September 3, 2008)

On September 16, 2008 between 9:00 a.m. and 7:00 p.m. there will be an NCHM online discussion—or Web Dialogue—about Web 2.0 and Health Marketing. Registration is free. Many participants have already registered, and represent other government organizations, academia, partner organizations, and private sector groups. They will share their ideas regarding Web 2.0 applications with a focus on using social networks, blogs, mobile, and other applications in health communication. The Web Dialogue will provide you the opportunity to discuss how these tools can expand the reach and impact of health information with the public, and to hear from your colleagues and peers about their experiences.

Plan to join the Web Dialogue by registering at Web 2.0 and Health Marketing in advance. Add this event to your calendar and share with colleagues. The session will last all day, but registered participants can log on and log off multiple times as their schedules permit. Several subject-matter experts have agreed to serve as panelists for the Web Dialogue and contribute commentary and their perspectives on Web 2.0.

Health Literacy Funding Opportunity!
(Updated August 20, 2008)

The CDC, NIH, and AHRQ are announcing a funding opportunity available for research to advance our knowledge and understanding of health literacy – "Understanding and Promoting Health Literacy." This issue is important for health marketing and communication as it affects how well people understand and apply health information to make informed decisions about their health. We welcome and encourage innovative approaches to examining health literacy. For more information about the funding opportunity log onto , click "Find Grant Opportunities" then "Basic Search" and enter PAR-07-019. The deadline for the actual proposal/application is 5 p.m. September 24, 2008. Letters of intent are optional and can be sent by August 22, 2008.

(Updated August 11, 2008) is now broadcasting public health videos through the new CDC-TV Web page. CDC-TV covers a variety of health, safety and preparedness topics as part of CDC's goal of achieving true improvements in people's lives by accelerating health impact and reducing health disparities.

CDC-TV Screenshot


The premiere series is Health Matters. The first segment is entitled "Break the Silence: Stop the Violence" and addresses teen dating violence. Real parents and teens discuss the problem of dating violence and how to stop it before it starts. This feature was produced in collaboration with CDC's National Center for Injury Prevention and Control (NCIPC) and National Center for Health Marketing and builds upon resources available through the NCIPC initiative Choose Respect. For more information see CDC-TV.

CDC Health Communications Training Program
(Updated July 1, 2008)

The CDC Health Communications Training Program was created to provide training for individuals interested in the field of health communications. Candidates may apply for fellowships or internships. NCHM has posted information on our internet site about these positions – eligibility requirements, desired skills, and where to go to get more information. Visit the CDC Health Communications Training Program page for more information.

NCHM Announces Annual Conference
(Updated April 15, 2008)

The 2nd Annual National Conference on Health Communication, Marketing and Media will be held August 12–14, 2008, at the Omni Hotel in Atlanta, GA. The conference is sponsored by the National Center for Health Marketing, Coordinating Center for Health Information, and Service and the Office of Enterprise Communication, Centers for Disease Control and Prevention; the National Cancer Institute; and the National Public Health Information Coalition.

The conference objective is to advance the fields of health marketing and health communication by:

To find out more about this exciting event, and learn how you can be a part of it, visit the 2008 Health Communication Conference Website.

Health Marketing Matters at CDC Podcast Series is Launched
(Updated January 15, 2008)

The podcast series was created to increase the impact of CDC's health marketing sciences and expand the strategic and innovative application of health marketing.

The series is moderated by Dr. John Anderton, Associate Director of Communication Science in the National Center for Public Health Informatics and will feature a variety of health marketing professionals within and outside of the agency.

Seasonal Influenza Vaccination: 2007-2008 Flu Season
(Updated November 30, 2007)

In support of CDC's National Center for Immunization and Respiratory Diseases (NCIRD) annual Seasonal Flu Vaccination campaign, the National Center for Health Marketing (NCHM) initiated a variety of eHealth efforts to motivate people to Get Vaccinated! Many of this year's activities launched during this year's National Influenza Vaccination Week (November 26 - December 2) and will continue through January, 2008.

World AIDS Day 2007
(Updated November 30, 2007)

In support of DHHS and CDC's World AIDS Day activities, the National Center for Health Marketing (NCHM) collaborated with the National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP) to produce a variety of interactive media tools designed to raise awareness, motivate people to get tested, and commemorate World AIDS Day.

Page last modified on January 9, 2009

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