Podcasts - eHealth Marketing
Introduction
CDC offers a library of podcasts, or digital audio and video files,
designed to deliver health information in a convenient and enjoyable format. You can listen to or view the podcasts from the CDC Web page, or copy the files to your computer desktop or to a mobile device, like an iPod, Zune or other portable player. For CDC, podcasting is a unique opportunity to share information on a variety of subjects while allowing listeners to select specific topics relevant to them. Looking for information on flu vaccines? Want to learn more about the benefits of washing your hands? Check out the most popular CDC podcasts!
We released the CDC podcast site in July 2006, and now, over 1600 podcasts are downloaded a day from CDC.gov, with approximately 300,000 downloaded in the first year. Podcasts are developed at CDC as a series, such as “A Cup of Health with CDC,” an MMWR series, but also as stand alone podcasts, such as podcasts of conference or meeting proceedings made available for CDC staff. A special podcast series on Interactive Media is in development and will be released in Summer, 2008.
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Top Ten CDC Podcasts in 2007
- Methicillin-resistant Staphylococcus aureus (MRSA)
- History of Bioterrorism: Anthrax
- Strategies to Reduce Person-to-Person Transmission During Widespread Escherichia coli O157:H7Outbreak
- Emergence of Extensively Drug Resistant Tuberculosis
- Adult Falls, 5-minute version and 1-minute version
- Wash Your Hands If You Pet That Bunny, 7-minute version and 1-minute version
- Get Your Mammogram! 6-minute version and 1-minute version
- 2007-2008 Influenza Vaccine Production and Distribution
- Kids Teaching Kids… Clean Hands Save Lives!
- Telephone Surveys and Your Health, 5-minute version and 1-minute version
Public Health Impact
Building on the presentation aspect of interactive media, podcasts allow CDC to reach users in new ways by expanding the formats for health communication and research. Allowing users to download a podcast, watch a video on their computer, or subscribe to a topic-related podcast series provides multiple opportunities for getting up-to-date health information. Podcasts are becoming mainstream many people but CDC continues to explore innovative ways to use multimedia content in this format. Watch for CDC’s podcast widget, coming soon.
Podcast Data Brief (
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Page last modified on April 14, 2008