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Communicating in the First Hours
First Hours Resources: Creative Briefs

Formative research from years one and two informed these creative briefs that guided the writing, design, and pre-testing of radio, television, and print materials in years two and three. The creative brief is a messaging strategy for particular audiences in a defined context and can be used by public health communicators to guide future materials development efforts. The final creative brief for each agent is included here.

• Botulism
• Pneumonic Plague
• VX (Nerve Agent)
• Dirty Bombs (Radiological Events)

• Page last updated May 14, 2007

• Content source: CDC Emergency Communication System (ECS), Division of Health Communication and Marketing (DHCM), National Center for Health Marketing (NCHM)